Aimee Mclaughlin

Aimée is associate editor at Creative Review, where she covers branding, advertising, photography and graphic design, among other subjects. She joined CR in 2018 as a staff writer from Design Week

Channel 4 rebrand 4creative

Rebranding Channel 4 for a new era

We speak to 4creative and Pentagram about how they brought Channel 4’s famous blocks back together in its new identity, and why having a strong brand is more important than ever for broadcasters