Melek Zertal on how comics have shaped her illustrations
The illustrator talks about her recent residency at Marie Claire France and how she works best when collaborating with people in different fields
When a design team becomes the client
Having launched a drinks brand, Dave Palmer of agency Love reflects on the risks of starting your own brand and the empathy it’s helped him to develop for his clients
Design Council refreshes its Design for Planet logo
Inspired by a design from the Design Council Archives, the logo is a more climate conscious iteration and hopes to better encompass the council’s mission
Illustrator Eline Van Dam on being flexible with style
Having carved out a career in editorial illustration, the Dutch creative talks about her process and how it’s the journey of creating that matters to her, more than the finished product
Cadbury explores a father and son relationship in new ad
The latest spot in the brand’s ongoing campaign by VCCP takes a more stripped down approach but is still just as effective
Do you need representation as a creative?
We speak to two agents and a producer to get a sense of how their role has shifted over the years, what they look for and how they keep their roster happy
Corona removes bottles from its ads to encourage recycling
Created by agency David, the series of print ads opt for a “Coronaless” approach to remind consumers to keep our beaches and oceans clean
Breezer launches a renewed global identity
The original alcopop, formally known as Bacardi Breezer, reigned supreme in the 90s and early 00s and Knockout’s rebrand hopes to play on that heritage for a new audience
Why animal characters in advertising work so well
CR delves into why anthropomorphic advertising continues to work for brands, and what elements go into ensuring the characters’ success
Creative agency Mrs&Mr on righting the ratio
Mrs&Mr talk to CR about why only 1% of creative agencies in the US are founded by women, and how they’re creating an environment that plays to everyone’s strengths
Paola Saliby on illustration as a way to connect people
The Brazilian illustrator talks about the value of art in shaping our understanding of the world; plus the dangers of always saying yes to work
Soft drink Ooha aims to be memorable with its series of silly ads
Working with Ogilvy Singapore and WPP Open X, the brand hopes to become famous by getting its name stuck in all of our heads