Nike’s 2018 campaign is still lauded for its razor-sharp representation of Black British culture. But brands who continue to piggyback of its success are missing an opportunity to genuinely connect with communities, says Damola Oladapo
Child Poverty Action Group’s campaign by Creature portrays a full lunchbox as a distant dream for children living in poverty
Our annual showcase of the best graduate creative work is back for 2023. Send us your work by July 11 to be in with a chance of being featured in Creative Review
The branding world has taken its time to abandon its trusty lorem ipsum in favour of embracing copywriting. But, says Ragged Edge’s Max Ottignon, it’s still figuring out what advertising learned 60 years ago
Created to inspire the next generation of climate activists, the cover track is accompanied by a striking campaign film directed by Samona Olanipekun and exec-produced by Steve McQueen
Danielle Hinde, founder at Doomsday Entertainment, draws on her experience of working with directors such as Hiro Murai, Alma Har’el, and The Daniels to explain the role that production companies play in nurturing the new talent the industry needs
The Canadian paper brand – which manufactures everything from tissues to paper towels – has launched a new ad that demonstrates how love and romance can get a bit sloppy
As Manchester City celebrates its historic treble win, David Simpson of agency, Music, discusses learnings from a relationship which has lasted through City’s journey from the second best team in Manchester to the world’s most valuable football club
We Are Pi’s Rick Chant has the answer to two of adland’s greatest gripes – pitches and boring ads – and it comes in the form of unmissable TV
A new ad campaign by BBH concedes that, in the UK, Burger King isn’t necessarily Home of the Whopper
No D&AD Black Pencils were awarded in advertising this year. But rather than suggesting an industry in decline, Patricia McDonald, CSO at Dentsu Creative and Media Jury chair at D&AD, sees it as cause for celebration
Quality of briefs is a perennial problem and in-house agencies should be treated as as equals with shared goals, not a service function available ‘on tap’
Micro moments are the new battleground in brand design – and are currently a missed opportunity, says Wolff Olins’ Wayne Deakin
The lighter brand launched a series of posters featuring wildlife scenes concealed behind heat-sensitive ink
Created by VCCP and illustrator Andrew Hudson, the campaign features bold type and a Pop Art feel in a bid to stand out on London’s transport network
In our latest edition of the CR podcast, guests including Mother’s Vairi MacLennan, Woo’s Stephen Mai, and the Digital Fairy’s Efemena Okogba discuss what makes Gen Z different