Creative Process

Insights and back stories on the making of creative work

How to create timeless sonic branding

We speak to composer and sound designer Dave Connolly about creating the sonic identities for brands like Huel and Premier League, why the best sonic branding is self-referential, and what composers for brands can learn from Succession

Channel 4 rebrand 4creative

Rebranding Channel 4 for a new era

We speak to 4creative and Pentagram about how they brought Channel 4’s famous blocks back together in its new identity, and why having a strong brand is more important than ever for broadcasters

Baz Luhrmann Oscars

Exposure: Sinna Nasseri

Whether he’s photographing a political rally, a plastic surgeon at work or a celebrity, Sinna Nasseri’s images are close up and intimate. Gem Fletcher profiles his work

Ruth Negga, for Mastermind

Exposure: Tess Ayano

Japanese-American photographer Tess Ayano aims to make images to record what she feels rather than what she sees. We talk to her about her work, which crosses fashion, editorial and documentary

Matt Williams on making a career change

Previously a footwear designer, Williams made the shift into illustration four years ago and is now working for clients including Nike and Vogue. He talks about the challenges he’s faced and the changes he’d like to see in the industry

Leanne Rule

In praise of silliness

Providing the perfect antidote to our serious times, Leanne Rule’s illustrations and animations have caught the eye of everyone from femcare brand Libresse to the makers of Love Island