Graduates: we want to see your work!
Our annual showcase of the best graduate creative work is back for 2023. Send us your work by July 11 to be in with a chance of being featured in Creative Review
Why writing is branding’s secret weapon
The branding world has taken its time to abandon its trusty lorem ipsum in favour of embracing copywriting. But, says Ragged Edge’s Max Ottignon, it’s still figuring out what advertising learned 60 years ago
When a design team becomes the client
Having launched a drinks brand, Dave Palmer of agency Love reflects on the risks of starting your own brand and the empathy it’s helped him to develop for his clients
Nature and cosmetics inspire Sowvital’s branding
Drawing on lifestyle aesthetics and plant motifs, Sowvital’s new identity is both aspirational and down-to-earth
How to create timeless sonic branding
We speak to composer and sound designer Dave Connolly about creating the sonic identities for brands like Huel and Premier League, why the best sonic branding is self-referential, and what composers for brands can learn from Succession
The creative evolution of Man City
As Manchester City celebrates its historic treble win, David Simpson of agency, Music, discusses learnings from a relationship which has lasted through City’s journey from the second best team in Manchester to the world’s most valuable football club
The future of pitching: Britain’s Got Advertising
We Are Pi’s Rick Chant has the answer to two of adland’s greatest gripes – pitches and boring ads – and it comes in the form of unmissable TV
Design Council refreshes its Design for Planet logo
Inspired by a design from the Design Council Archives, the logo is a more climate conscious iteration and hopes to better encompass the council’s mission