In-House Agency Leaders Club
Why in-house agencies’ ambitions are growing
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
In-House Agency Leaders Club
Southbank Centre’s Marc Atkinson on leading in-house
The former design studio founder discusses the fast-paced nature of in-house life and explains its benefits and challenges
A manifesto for building a successful in-house team
There is definitely no one-size-fits-all for in-house teams, but here are some principles for success to draw on, put together by the In-House Agency Leaders Club
Do companies need to get more creative with how they work?
Evidence suggests that adopting inventive, individual styles of working can aid creative thinking, yet agencies and studios remain conservative in their approach
What does it mean to be a creative director?
Perhaps one of the most overused job titles around, a creative director can mean everything from a loose celebrity collab to a hands-on leader. Does the role need to be better defined?
Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits
How design firms are finding new ways of operating
From B Corp to Employee Ownership Trust, a raft of design studios and creative companies are exploring new ways to run a business, with better outcomes for both employees and clients
In search of an ending
Should brands be considering what happens at the end of a product’s life as much as its beginning? Designer Joe Macleod thinks so
David Byrne In The Round
David Byrne is wearing white. White tracksuit top, white jeans, white socks, white trainers. He is sitting on a sofa in a hotel room and the sofa (can this be a coincidence?) is also white. His shirt bucks the trend by being black; rimless glasses hang from the top buttonhole. His silvery hair isn’t white […]
3D and the Art of Massive Attack
As a graffiti artist and painter, Robert Del Naja was the obvious choice to handle the visual direction of the band he co-founded, Massive Attack. As the band’s popularity grew, so did the scale and ambition of their sleeve artwork and live shows, both conceptually and in terms of process and presentation. This month sees […]
Be careful George!
Art director, graphic designer, and all-round advertising legend George Lois comes with his own slogan. Well, it’s more of an anti-slogan really, yet it has followed him around his entire life. “I kid around that when I was a baby in a crib, God or Michelangelo’s hand came through the ceiling on a dark and […]
Designing for The Grand Budapest Hotel
In its meticulous creation of the State of Zubrowka, Wes Anderson’s latest film, The Grand Budapest Hotel, is a typographic treat. The film’s lead graphic designer Annie Atkins was responsible for every graphic prop in the movie. We spoke to her about her work CR: How did you get into working in film? I worked […]