Theatre

Why brand experiences need to hit us in the feels

Experiential is back with a vengeance, but it’s contending with much higher expectations and a lot less patience. Giant Spoon’s Trevor Guthrie and Love’s Russell Ashdown chat to CR about building more memorable and emotional experiences for brands

Rebranding the performing arts

Ballet companies, orchestras and theatre organisations are refreshing their image to welcome new audiences. We look at how designers are tackling this task without alienating existing followers

Inside the French Dispatch

Wes Anderson’s star-studded film follows the dramas that unravel in a fictional French city, told from the perspective of expat journalists. We look at how graphic design and illustration brought the movie to life

Leading Shakespeare into the digital forest

In the wake of a new virtual and digital interpretation of A Midsummer Night’s Dream by the RSC and Marshmallow Laser Feast, director Robin McNicholas discusses the challenges of recreating theatre magic in a game engine and the immersive future that awaits us all